Numerous postcards were published for performances of Noel's film. The effectiveness of this form of publicity may well have given Noel the idea to produce a similar advertising card to be sent from the next Expedition.
It appears that most of the publicity material (postcards, posters and programmes) was produced by the printers John Waddington & Co.
Image:
Advertising postcard for a performance of Noel's film in Cheltenham in May 1923.
There were a number of different images used for the fronts of these promotional cards, and they exist from different venues.
Image:
While film performances and lectures were taking place in England during 1923, George Mallory was on a financially-unsuccessful speaking tour in the USA. It was during this tour that the famous "Because it's there" quote appeared, in a New York Times interview entitled Climbing Mount Everest is work for Supermen published on 18th March.
In this extract from a letter dated Boston March 8, Mallory writes:
The longer I visit US the less time I appear to spend in NY - but one of these days I much hope we may meet again.
This was never to be.
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